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When we developed UTC Extreme, we had an idea of combining industrial and athletic design together. We wanted to create a wristwatch which incorporated Sjöö Sandströms thoughts of design and take it a step further with functionality and durability.Read the chronicle
The art of manufacturing clocks and watches has a long and proud standing in Sweden. In the middle of the 19th century, for example, Viktor Kullberg gained worldwide reputation for his pocket watches and naval chronometers. Building on this tradition, Royal Capital intermingles time-honored knowledge with the kind of luxury that defines its native country.Go to watch
Sjöö Sandström is proud to announce the signing of a partnership with the professional “Swedish eSport League” in CSGO. This is an exciting step for us, we will be the first watch manufacturer in the...More news
The experience of time, not time passing by. An intuition born from the breathtaking continuity and delicate poise of a Scandinavian moment. We express these enduring qualities through handcrafted elegance and state of the art technology. Through small-scale manufacturing that coalesces the analogue and electronic into one. This is our experience. This is our time.
Our story is a timely journey starting out in Stockholm in 1986. At this time, the two engineers and watch aficionados Christer Sjöö and Mikael Sandström visualize a bridge between tradition and technology. They ask themselves whether craftsmanship and high-tech innovation can symphonize in one single watch.Read more